THE JOURNEY

Follow the PUKA journey to see if it’s possible to do something you’ve only dreamt of.
In an unfiltered way I’ll be sharing with you my thoughts, feelings, ups and downs on the journey towards creating PUKA WEAR.


I will also share articles and interesting reads on African design and sustainable textile production.


Welcome to the PUKA Journey!

Latest articles


Oct 3rd 2016

PUKA + RHYTHFAMILY = <3
We are so happy, excited and proud to present to you our latest collaboration with the cool girls Elin and Anna who are the dancers and DJs behind Rhythmfamily!Through the Caribbean vibes their mission is to spread knowledge of different cultures….Continue reading

rhythmfamily

July 20th 2016

MEET PUKA’S DESIGNERS: KARINGANA WA KARINGANA
I want to take a moment to introduce you to Wacy and Djamila, founders and creators of Karingana Wa Karingana.Last year in October I was in Mozambique looking for designers who wanted to collaborate with me in the creation of Puka Wear. I met up with Wacy and loved the work that she and her co-designer Djamila did. Wacy and Djamila are two talented Mozambican designers who are based in Maputo and working with african textile….Continue reading

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April 11th 2016

PUKA, THE STORY BEHIND THE NAME
Growing up I have always heard that I have one foot in the snow and one in the sand. One in Sweden and the other one in Mozambique. The two countries are in many ways its opposites. One cold, the other one warm. One north, the other one south. One structured, the other one less so. One very developed, the other one struggeling with poverty. I grew up in the meeting between these two beautiful worlds and cultures and both lies within me…Continue reading

jamammapappaPUKA

Jan 26th 2016

THINK ABOUT WHAT YOU WEAR… THE SKIN IS THE LARGEST ORGAN OF THE BODY
We define “safe” as a fabric that has been processed with none of the many chemicals known to harm human health – and in a perfect world we’d throw in water treatment and human rights/labor issues too. It’s a great idea to start with organic fibers, if you can. By substituting organic natural fibers for conventionally grown fibers you are supporting organic agriculture, which has myriad environmental, social and health benefits. Not only does organic farming take far less energy than conventional farming…Continue reading

headstand

Jan 15th 2016

CLIMATE CHANGE AND THE TEXTILE INDUSTRY
Although most of the current focus on lightening our carbon footprint revolves around transportation and heating issues, the modest little fabric all around you turns out to be from an industry with a gigantic carbon footprint. The textile industry, according to the U.S. Energy Information Administration, is the 5th largest contributor to CO2 emissions in the United States, after primary metals, nonmetallic mineral products, petroleum and chemicals.[2] And… Continue reading

africanproverb2

Jan 12th 2016

YOU’RE AND ACTIVIST
To help increase consumer consciousness PUKA WEAR has started a new collaboration with Two Sisters Ecotextiles. Two Sisters Ecotextiles is a textile company who has made it their task to inform us about what a sustainable textile is and what the textile industry looks like today. Through their blog they have gone to the depth on sustainable and unsustainable textile production. Together with Two Sisters Ecotextiles we want more people to increase their knowledge…Continue reading

youreandactivist

Jan 5th 2016

THE DANGER OF THE SINGLE STORY
I want to share with you the introduction to ”Contemporary Design Africa” by Tapiwa Matsinde, who so well describes how African design has been perceived in the past and what is it, and should be, today…Continue reading

africaisnow

Dec 1st 2015

FIRST PUKA WEAR PITCH
Dear everyone, clicking your way into this blog and my world. So much has happened since last blog post. And the funny thing is, I never have a clue what’s going to happen. Everyday I go to work (yep, I now have an ”office”) and wonder what the day will bring. Who will I get an email from with information pushing me in a new direction, or who will I meet putting me in contact with some wonderful person who wants to help. It’s amazing. I’m working with something that is truly alive.Continue reading

pukastand

Nov 20th 2015

WHAT HAPPENS ON THE MAT IS A MINIATURE OF LIFE ITSELF
Once in a while, we all have days when we wake up on the wrong side, energy levels are low and mood down. Everything is so much harder then yesterday and your confidence in yourself is weak and your start questioning yourself and what you’re doing. It’s easy in those moments to fall for the temptation of giving up, comparing yourself to others and feeling inferior. For me, this is were my yoga practice helps me to gain strength not to give up. It’s not that you do yoga… Continue reading

mesand

Nov 11th 2015

THE AFRICANITY OF AFRICAN PRINT
Yoga wear is something that most people can picture and at least have an idea of what it is. But african prints, or capulanas as they’re called in Mozambique, is maybe not as clear for everyone. Therefore, in todays post I want to show you what it is, how it is worn and used traditionally by many mozambican women and share with you the history of what is known as african prints. This is a capulana store in Xipamanine, Maputo, called casa Vipra. Almost all prints come from…Continue reading

lojacapulana2

Nov 5th 2015

IT’S ALL ABOUT THE PEOPLE
One of the reasons for this blog is to share and engage other people in what I do. I believe that the only way for me to do what I want to do is together with other. This is not a one man show and I can never do this alone. Now I am back in Sweden and during my two weeks in Maputo and Johannesburg I have met a lot of new people. A month ago I didn’t tell many people what I was doing when they asked, maybe I was embarrassed. Today I tell everyone who askes because…Continue reading

mewacy

Oct 23rd 2015

COLORS, PATTERNS AND FABRIC!
Hi everyone! It’s been a week since I landed in Johannesburg. I stayed two nights in Joburg and then headed off to Maputo by bus early on sunday morning. It was a long (8 hour) but beautiful ride so didn’t mind at all. So, what has happened over the last week?
Well, first I had two great days in Joburg were I stayed with Gareth who’s brand Babatunde (www.babatunde.co.za) you have to check out! He makes beautiful stuff in african prints but in new ways. This is me in one of the caps! 🙂
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capulanas

Oct 13th 2015

THE BEGINNING
This is me, the 27th of november 2014. Soon it’s one year ago and in retrospect I believe this is where it all started. I lived in Lisbon and had just started to practice ashtanga yoga. Me and my best friend had decided that we needed to start facing our fears in our everyday life, do things out of our comfort zones, believing that by doing so we’ll grow, have new experiences and move forward. We even started a blog where we shared (just the two of us) what scary…Continue reading

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