PUKA WEAR is a textile company, which means that it is a part of the textile industry.
The last few months I have come so far in learning about the industry I am about to be part of. I have learnt about great companies who are making an effort to increase consumer awareness and consciousness (Honesy by, Nudie Jeans etc.), but it has also opened up my eyes to an industry that is less talked about but very harmful for our environment and people. Many times I have asked myself if it’s not hypocritical of me to join an industry that is so filthy? Why do I want to encourage something that I don’t believe in?
It is true that the textile industry as it is today is harmful in many ways. However, instead of burying my head in the sand I am lead by the fact that we should be the change we want to see. And the change I want to see is not only that I wish for a bigger supply of sustainable and conscious textile companies, but also for a greater consumer consciousness. I have the power, you have the power. When you buy, you vote. And when you’re buying from sustainable companies you’re and activist, demanding more sustainable consumption.
“To help increase consumer consciousness PUKA WEAR has started a new collaboration with Two Sisters Ecotextiles.”
To help increase consumer consciousness PUKA WEAR has started a new collaboration with Two Sisters Ecotextiles. Two Sisters Ecotextiles is a textile company who has made it their task to inform us about what a sustainable textile is and what the textile industry looks like today. Through their blog they have gone to the depth on sustainable and unsustainable textile production.
Together with Two Sisters Ecotextiles we want more people to increase their knowledge on how the textile industry is having an impact on our planet and people. And, most important, how you can change that.